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MR PRO | The Story of Adidas' Onchain Journey

A Web3 Playbook for Brands

May 11, 2023

GM DOers!

Adidas has been a global culture leader for decades. 👟 

So in a way, it’s no surprise that they’ve had so much success in web3 which is as much a cultural movement as it is a tech movement.

But how did they do it? 🧐

How did they exceed $184m in total sales volume driving over $11m in revenue?

What has enabled them to build a community with over 57,000 unique holders across 5 collections?

The Adidas Web3 Playbook

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