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- 🥛 The biggest winners of the $TRUMP token launch 👀
🥛 The biggest winners of the $TRUMP token launch 👀
... and how it managed to break the Top 15 crypto rankings in 48hrs
Chevy Cassar
January 20, 2025
Today’s edition is brought to you by Squarecrows - an NFT collection that actually has legit value.
GM. This is Milk Road, the newsletter that stays plugged in over the weekend, so you don’t have to!
Here’s what we got for you today:
✍️ Trump launched a memecoin
✍️ Who’s the biggest winner of the $TRUMP launch?
🎙️ The Milk Road Show: Will Trump Save Crypto or Rug Everyone? w/ VanEck's Pranav Kanade
🍪 Can Trump deliver on his 8 crypto promises?
HOW THE $TRUMP TOKEN WENT FROM $0-$9B IN A WEEKEND 🚀
Open your reminders app and punch in Dec 31st 2025…Got it? Good.
Let’s all circle back on this story on that date and see if it’s still one of the wildest crypto stories of the year – ‘cause from where we’re standing right now, it is absolutely in the running.
Today we’re talking about the launch, rise, demise, and rebirth of the official $TRUMP memecoin (which all happened in the span of a weekend).
Here’s what you’ve missed…
“The Launch”
…or did he?
Right out of the gates, people were crying ‘hack!’ – and rightly so. Something seemed off…
No warm up campaign, no video announcement – just a cold launch on a Friday night?
(That doesn’t add up – if there’s one thing Trump loves, it’s a press conference!).
But of course, this was all happening on the internet – so in a matter of minutes, someone had shared a corresponding post from Truth Social…
This was the point at which the collective thinking flipped from “this is fake”, to:
“Ok, this is either a VERY comprehensive hack, or a VERY real announcement from the incoming president.
Either way, this thing is probably going to rip harder than my dad’s Velcro wallet at Bass Pro Shop. Time to ape in.”
Which brings us to…
“The Rise”
$TRUMP’s rise was like the crypto version of high-intensity training: sprint → rest → sprint.
In the first 13hrs, the $TRUMP token gained ~$2.7B in fully diluted value (FDV) every. single. hour.
Throughout most of the daylight hours of Saturday, $TRUMP took a rest (dropping ~37% from its high of $35).
By ~9pm that night, the pump had resumed! With $TRUMP pulling a 3x from its Saturday low of ~$25!
Come Sunday morning, $TRUMP had:
Broken the Top 15 crypto rankings, flipped $JUP, $SHIB, $TON, and $HBAR, reached a high of $79.34, and hit a market cap of $14.94B!
But what goes up, must come down – which brings us to…
“The Demise”
Ok, so what caused it? Did everyone take profits? Was this thing actually an elaborate hack after all? What was Joe Biden doing during all of this, huh?
(Scratch that last one). Nope, the culprit was $MELANIA.
At 4:20pm on Sunday afternoon, the official $MELANIA token launched, stealing $TRUMP’s thunder…and close to half of its market cap. 👇
“The Rebirth”
~50% crash? No biggie.
Since yesterday evening, $TRUMP has bounced back to ~$44 per token (~$9B market cap) at the time of this writing, and is still holding its own at #23 in the top crypto rankings.
(From $0-$9B in a weekend? We chalk that up as a win).
Alright, next question: who actually won here?
Keep scrolling to find out 👇
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WHO’S THE BIGGEST WINNER OF THE $TRUMP TOKEN LAUNCH? 🥇
Let’s break this sucker into two parts: short term winners, and long term winners.
In the short term? The biggest winner of the $TRUMP token launch is Solana (hands down).
From Friday to Sunday, Solana did more volume on decentralized exchanges (DEXs) than all of the other major chains COMBINED. 👇
Causing Solana’s Real Economic Value to 2x its previous all-time highs on Sunday!
And pushing $SOL’s price up ~40%, from Friday’s low, to Sunday’s high!
…as for the long term winner? That will probably be Trump himself – ‘cause the tokenomics on this thing appear to be skewed HEAVILY in his favor.
Only 20% of the tokens were unlocked at launch (10% going to the liquidity pool, and 10% going to the public).
The remaining 80%? It was allocated to 6 groups labeled as "Creators & CIC Digital" 👇
CIC Digital is an affiliate of the Trump Organization, which manages Trump’s digital ventures (including the $TRUMP meme coin and NFTs).
So if you assume that Trump is not only one of the ‘Creators’ listed, but the key benefactor of CIC Digital – he could own as much as 80% of the token supply (~$43B worth at current prices).
So where’s Trump putting all this newfound cash?
Well, nowhere just yet – he hasn’t sold anything (the tokens are locked up for the next 3-36 months).
But that hasn’t stopped World Liberty Financial (the DeFi platform he founded) from going on one helluva spending spree:
Now, before you say it – we know what you’re thinking!
When an incoming president launches a largely self-owned memecoin just days before he takes office – is that a good or a bad thing for crypto?
Time is yet to prove things out, but for now, both are kind of true. 👇
Still hungry for more Trump content? Man, you’ve got some stamina on you!
Good news is: we just sat down with VanEck’s Pranav Kanade on today’s episode of The Milk Road Show to talk about Trump's inauguration, and what it means for your portfolio! 👇
CoinStats just upgraded its P&L calculation. You can now check your profit and loss (P&L) for your entire portfolio — both CeFi and DeFi. CoinStats keeps leveling up and honestly, we love them for it.*
The first deadline for the Solana ETFs are up. We’re probably not going to get an approval just yet but who knows with Trump stepping back into office.
Can Trump deliver on his 8 crypto promises? Our friends over at DL News have dropped a banger recapping everything Trump has vowed to do for crypto. - DL News
Rumble, a video platform, have bought their first Bitcoin. With a purchase of more than $20M, they’re the latest recruit of the Saylor Strategy.
We’ve added a new job opening! We now have 4 job positions available, the latest one being a social media manager here at Milk Road.
Crypto cards are a surefire way to grow your crypto holdings. Just go about your normal life, swipe for your usual purchases and then get crypto rewards for free. Simple enough.
*This is sponsored content.
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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.