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GM. This is Milk Road, the crypto newsletter that's as iconic as AOL Instant Messenger's "You've Got Mail" soundbite.

Here’s what we’re serving up today:

• Market movers: 2 winners. 1 loser 📊

• 2 things you NEED to keep your eyes on this week 👀

• Say hello to Milk Road Pro 🥛

• SEGA pulls the reverse card on blockchain games 🍪

MARKET MOVERS: 2 WINNERS. 1 LOSER 📊

We’re back with another Market Movers edition.

This time, we’re bringing you the best/worst performers of the month so far.

There are 2 winners and 1 big loser…

THE WINNERS

1/ Verge ($XVG) is +220% since July 1

What is it? Verge is a privacy-focused cryptocurrency that launched back in 2014. #OGstatus

It provides anonymous transactions by obfuscating the IP addresses in each transaction.

Why it’s up: Verge has benefitted from two recent trends…

• Privacy tokens are getting relisted on crypto exchanges. Privacy tokens have been under regulatory scrutiny in Europe, so exchanges (like Binance) delisted them. But Binance recently played the Uno Reverse Card and relisted the tokens again.

• “Dinosaur tokens” are getting volume. Verge has been around for almost 10 years now. It’s battle-tested and is less risky to investors than newer meme coins.

Privacy-focused token + OG status = bullish.

2/ Ocean Protocol ($OCEAN) is +25% since July 1

What is it? Ocean Protocol is a decentralized marketplace for data.

It lets individuals and companies securely share, sell, and monetize their data assets.

They share data on the platform and in return, they get OCEAN tokens.

Why it’s up: Ocean Protocol’s data marketplace opens up access to high-quality data, which has attracted a lot of AI developers and researchers.

AI devs can use the data to train their own models and/or share their own data as an additional source of revenue. It’s a win-win.

Privacy-focused. Artificial Intelligence.

These are two buzzwords that’ll get any crypto investor’s hairs standing up. Which is exactly why Verge and Ocean Protocol have been seeing a pump this month…

And now, onto…

THE LOSER

Multichain ($MULTI) is -25% since July 1

What is it? Multichain is a cross-chain router protocol. (That’s fancy talk for a token “bridge.”)

It lets users easily swap tokens across different blockchains.

Why it’s down: Multichain has had a wild couple of weeks…

• It has suffered tons of software malfunctions

• The CEO went missing (rumors he got arrested)

Then, on Friday it got hacked for about $120M. **facepalm**

As a result, the Multichain bridge has been halted and transactions are stuck.

It’s unclear when Multichain will resume operations, but one thing is clear…

Multichain is the (unanimous) Loser of the Week.

COW SWAP: THE RELIABLE AND STRESS-FREE DEX AGGREGATOR

When it comes to a seamless trading experience, there’s one DEX aggregator that has won the confidence of whales, DAOs, and savvy retail traders: CoW Swap.

On CoW Swap, you can count on:

• Your Personal DeFi Broker: Trading algorithms act like a personal broker, automatically finding the best execution path for your order

• Zero Price Gimmicks: CoW Swap always locks in the best prices for your trade and passes along the price surplus to you, unlike other DEXes

• Expert MEV Protection: Every transaction dodges MEV through built-in and best-in-class MEV protection

We’ll let the numbers speak for themselves: 40% of CoW Swap volume comes from returning users — the highest retention of any DEX aggregator.

So leave the stress of DeFi behind and swap till the cows come home, worry free.

2 THINGS TO WATCH THIS WEEK 👀

There’s never a dull week in crypto.

And there are 2 big things we’re keeping our eyes on this week…

1/ Binance Drama

In case you missed it, a handful of Binance executives resigned last week.

• Patrick Hillman (Chief Strategy Officer) resigned because he wants to spend more time with his family

• Steven Christie (Senior Vice President of Compliance) resigned because he’s “simply tired” and “needs to lose some weight”

• Hon Ng (General Counsel) resigned without stating a public reason as to why. #GoneWithTheWind

Suddenly, CZ (CEO of Binance) is looking like Will Smith in that one episode of Fresh Prince - alone.

There are rumors that this is only the beginning and more executives could be leaving soon.

With the largest crypto exchange in the world getting sued and probed by regulators all over the world, it could be trouble in Binance paradise.

If there’s one thing we’ve learned in crypto it’s: where there’s smoke, there’s fire.

2/ Token Unlocks

We’ve discussed why token unlocks are a big deal and why investors need to watch them.

Well, $80M+ worth of tokens are getting unlocked this week. Here are some of the biggest ones:

• Aptos (APT) will unlock 4.54M tokens (worth ~$31.5M)

• Bored Apes (APE) will unlock 15.6M tokens (worth ~$30.5M)

• ImmutableX (IMX) will unlock 18.1M tokens (worth ~$12.5M)

You can check out the rest of the list here.

So what? Everyone knows the rules… where there is a token unlock, there is price volatility. (Milk Road Rule #58)

Buckle up, this week could be a rocky road for some of these tokens.

MILK PRO IS HERE 🥛

It’s an exciting day over at Milk Road. We’re rolling out the red carpet for a very special occasion.

What happened? Milk Road Pro went live today. And it was a busy day at the box office for the Milk Man.

Actually, it’s been a busy month. The Milk Man has been pulling’ all nighters to make sure that Pro subscribers are receiving the most valuable content in crypto.

And it shows. This week PRoadies are receiving:

• A report breaking down all of the VC funding crypto companies received in Q2 💰

• A deep dive into how Milk Road readers are feeling about the market and positioning themselves 📊

• Our weekly market musings segment, recapping the biggest news and insights from the week ⏪

Normally $20 a month, Roaders who sign up this week will get 50% off their first 3 months. - this deal won’t be in theaters long.

MILK & COOKIES 🍪

Flow Blockchain is launching a huge virtual Hackathon. With $500K, a PS5 and a lot more up for grabs for participants.*

SEGA is suspending its plans to jump into Web3 gaming. Sega went from all-in on blockchain games → the COO calling play-to-earn “boring” and halting plans.

Andy Murray is teaming up with digital artist Refik Anadol to launch a new NFT collection. Tennis GOAT 🤝 NFTs.

Tom Brady lost $30M on his FTX investment. Ouch. (But still probably doesn’t hurt as bad as that ‘08 Super Bowl loss though.)

OpenSea and Zora are partnering up to support each other's services & tools. NFTs minted on Zora’s network can now be bought/sold on OpenSea, and OpenSea’s suite of NFT-related tools will be available on Zora.

*This is sponsored content

MILKY MEMES 🤣

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.