$BLUR Drops & Traders Make Millions

GM DOers! 

It’s the Weekly Rollup, the place where we present you with the best Super Bowl ads ever.

No? Well, how am I supposed to know? I’m just a fill-in writer until we get our expert on the team.

Are you that person? Then apply away and let’s get you on!

Here’s what we’re serving in this week’s hot-off-the-press Rollup:

• Chart of the week: which uncovers an on-chain bull run during this bear market 🚀

• The long-awaited $BLUR Airdrop rewarded somebody with $1.8M USD 🤯

• VeeFriends bring the fire with their Burn Island 🔥

• The only web3 ad in the Super Bowl SUCKED 🤮

Let’s move 👇

👉 Brought to You by Lens Protocol: The Future of Social Networking 👀

Chart of the Week

Ethereum is in an on-chain bull market. Don’t believe us?

Just look at the chart below. ETH is at all time highs in terms of weekly transactions (and other metrics too). 

If you’re confused about why we included Arbitrum & Optimism txs below, let us explain.

Ethereum is now a modular blockchain rather than a monolithic blockchain.

What this means is that Ethereum now executes transactions across multiple blockchains (layer 2s) within its ecosystem, while still settling those transactions on Ethereum.

That means that when we now want to look on-chain, we must include ETH’s layer 2 blockchains – such as Arbitrum & Optimism. Not to mention Polygon which isn’t in the chart above but when added makes it go exponential.

In the last 6 months, Ethereum is pushing all-time highs in transactions, higher than during the bull market of 2020-21. And this is without gas fees significantly increasing!

Why does this matter? Is the growth coming from Tokens, NFTs, Smart Contracts or something else? What does it all mean for the future of Ethereum?

Let’s get into the news, but don’t ever forget to 👀🔛⛓️

🟣 HEY MOM, I’M RICH

$BLUR Airdrop

The long-awaited $BLUR airdrop is here. 🎈

For context, BLUR is a low-fee NFT marketplace that makes royalties optional. Therefore, their strategy thus far has been to target pro NFT traders.

Over the past few months, BLUR has gained a lot of attention as traders flocked the marketplace in the hopes of receiving an airdrop. 

As expected, the entire airdrop process hasn’t gone particularly smooth as BLUR has seen a lot of wash trading from traders whose sole mission was to farm $BLUR tokens. 

Despite that, BLUR users seem to be satisfied with the airdrop as most received tokens worth well in the thousands of $$$ while one stand-out trader received a whopping $3.2M in Blur tokens which were trading at $0.60 USD following the airdrop.

Not bad for trading JPEGS online, ey?

Note: If you live in America, you can thank the SEC for protecting you from this airdrop, which you’re not allowed to claim. PRO tip though, use a VPN and thank us later. :) 

To wrap this story up, keep in mind that BLUR is initiating this airdrop in different so-called ‘seasons’. This was solely season 1 so we’re expecting another airdrop further down the line. 

If you want to hear our thoughts about the sustainability of this recurring airdrop, make sure you tune in on the pod! 

🟣 A DEFLATIONARY MECHANISM FOR NFTs

VeeFriends Burn Island 

Hold onto your butts because this story is fire! 🔥

Actually, it’s not that dramatic. It’s just that VeeFriends announced Burn Island, an NFT burning mechanism that rewards users with:

• Physical items

• Exclusive access to events 

• Other rare & limited edition NFTs

…if they burn NFTs on the VeeFriends smart contract. These include VeeFriends series 1, VeeFriends 2, Mini Drops, Book Games & Iconics. 

Anyone can burn ANY NFTs, however, only those who burn VeeFriends-smart-contract-based JPEGS can win. So if you hold any Moonbirds / Bored Apes, please don’t burn them. 

With all that said, we do think this is an exciting step for VeeFriends. They will create great experiences, they’ll provide ownership to their community and they’ll lower the supply of their assets, making it more scarce.

That’s the idea anyway. And that’s what every NFT brand should aim for. 

🟣 SOCIALS

Thread of the Week

🟣 A $6,500,000 FAIL

The Worst Super Bowl Commercial of All Time

And the worst Super Bowl ad goes to… Limit Break! 

While aiming to break all limits by being the only crypto / web3 company to run a Super Bowl ad, Limit Break – and their founder, Gabriel Leydon – only managed to break their reputation. 

Context: Limit Break is a web3 gaming company founded by Gabriel Leydon, which aims to build, well, games. Their biggest creation thus far has been Digidaigaku – a game with NFT characters that’s still under development – which Limit Break tried to market during the Super Bowl.

But it went horribly wrong.

Let us walk you through the playbook of how to NOT onboard people into web3!

First of all… The ad. It was bad on so many levels. If you haven’t watched it yet, you can do so here. However, all you need to know about this ad is that it was a QR code with a bunch of random characters around it, saying SCAN NOW! 

While the QR code was supposed to take you to a free NFT mint (which most people don’t even know what that means), it took you to Gabriel Leydon’s Twitter. 

Why? Because Gabriel leaked the minting link before the ad aired in front of 110M+ people. So this free mint sold out & the millions of people who scanned the QR code didn’t even get a chance. 

Well, they did… Because on Leydon’s Twitter, you supposedly had another chance of qualifying for a free mint, by clicking on a sketchy link from a tweet with ALL CAPS.

And when we tried to register, it simply asked to connect an address, sign a transaction & follow Gabe on Twitter.

That made us realize that the entire goal of this campaign was to acquire some Twitter followers (a few hundred thousand), by paying $6.5M for a 30 second Super Bowl ad.

That’s not even the worst part… Because this entire campaign gave the opportunity to scammers across Twitter to start running ads with fake links. And sadly, many – especially those who just started to sniff around in web3 – got their wallets drained. 

When we asked what they’re doing about this situation – we expected at least a comment – they went ghost.

So, to summarize, Limit Break managed to pay $6.5M to run a crappy ad, which sent people to their founders’ Twitter & got the majority of people either confused or scammed. 

Is this the playbook of how NOT to onboard people into web3? You tell us by replying to this email!

🤝 Together with Kazm: The All-In-One Tool for Building a Thriving Web3 Community

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That’s where Kazm comes in.

It’s the must-have web3 tool for onboarding and managing your members that combines both on-chain and web2 metrics in one place.

• Want to provide a customized and gated onboarding experience? ✅

• Attribution tracking so you know exactly which campaigns are driving ROI? ✅

• On- and off-chain automations and integrations so you can focus on the big picture? ✅

Your community is already on-chain, get to know them better with Kazm today.

🟣 NUMBERS TO KNOW

$1,000

That’s how much investigative journalist Coffeezilla paid Dillon Danis — an MMA fighter that promotes NFT scams — for him to post a link exposing all of the scams he previously promoted. Give that video a watch because it’s gold!

140,000

That’s the amount of NFTs (Ordinals) minted on Bitcoin to date. They’re really getting traction now.

$30,000,000

That’s the amount the SEC fined Kraken with, for their supposedly illicit staking-as-a-service program. This caused a lot of concerns around the state of staking in the crypto industry, though most of it is overreaction.

🟣 AROUND WEB3

Other Web3 News

• Paxos receives wells notice from SEC to stop minting BUSD. Source

• Aiddrop launches open source donations & raises over 11 ETH for Turkey earthquake relief. Source

• Major Paris art museum to exhibit CryptoPunks & Autoglyphs NFTs. Source

• Ethereum goes deflationary thanks to the abundance of $BLUR transactions in the last couple days. Source

• Rug Radio drops NFT collection to enable its fans to contribute to content creation & decision making. Source

• Brazil’s oldest bank allows residents to pay their taxes using crypto. Source

• El Salvador to open a ‘Bitcoin Embassy’ in the United States. Source

• The Saudi Arabian General Investment Authority (SAGIA) has partnered with The Sandbox, to explore opportunities in the metaverse. Source

• Magic Eden partners with MoonPay to offer credit card payments. Source

• OpenSea temporarily goes zero-fee & makes royalties optional. Source

• Sony teams up with Astar Network for web3 incubation program. Source

• Blur surpassed OpenSea in daily NFT trading volume on Wednesday. Source

• Art Blocks and NFT Gallery Bright Moments team up to create NFTs with in-person experiences for collectors, beginning with a collection from generative artist Mpkoz. Source

🟣 FOR THE DOERS

READ

Catch up on Wednesday’s DOer Spotlight: The State Of Big Brands Entering Web3

VERIFY

An on-chain bull run in an off-chain bear market??? What does that even mean? Check out our latest PRO report to find out: Is Ethereum Scaling?

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